This name will appear to customers on product add to cart forms.

Optional. Enter the help text that will display beneath the attribute on product add to cart forms.

Selecting this for an attribute will disregard any default option you specify.
May be overridden at the product level.

This specifies how the options for this attribute will be presented.
May be overridden at the product level.

Multiple attributes on an add to cart form are sorted by this value and then by their name.
May be overridden at the product level.